AllianceFlorida at Cecil Commerce Center


Project Contact Information

Dan Tatsch
Executive Vice President
Dallas, TX 75219



AllianceFlorida at Cecil Commerce Center is a public-private partnership between Hillwood and the City of Jacksonville, Florida . The master-planned  business park is in Jacksonville’s Westside submarket at I-10 and SR-23.

In 2009, Hillwood won a competitive bid to become the Master Developer of the 4,474-acre Cecil Commerce Center, a portion of the former Naval Air Station Cecil Field owned by the City. Hillwood made the Cecil Commerce Center project the third extension of its premier Alliance brand, reserved for large-scale, multimodal, public-private projects.  

Hillwood’s Alliance projects are recognized for strategic locations and first-class development standards. The flagship of these projects, AllianceTexas, was established in 1988 as an industrial park and has since evolved into a diverse community and a growth engine for the North Texas economy. Propelled by the success of AllianceTexas, Hillwood in 2002 was selected as the Master Developer for the former Norton Air Force Base in San Bernardino, CA, which was re-branded as AllianceCalifornia. The two projects together have had a significant economic impact on their respective communities and have created more than 75,000 jobs and represent more than $11.9 billion of private investment. The most recent addition to the brand, AllianceFlorida, is anticipated to comprise almost 34 million square feet with distribution, warehousing, manufacturing, and assembly uses complemented by supporting mixed-use development.

Hillwood’s development and marketing at AllianceFlorida is managed by Dan Tatsch, Executive Vice President of Hillwood.



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