A Lewisville-based developer plans to develop a new four-brand, 600-room hotel campus within the central part of the $1 billion, 242-acre Frisco Station mixed-use development near The Star in Frisco.
NewcrestImage plans to bring a dual-branded AC Hotel and Residence Inn by Marriott and Canopy by Hilton and Hyatt Place to the northwest area of the Dallas North Tollway and Warren Parkway in Frisco.
The new hotel campus will help anchor The Hub in Frisco Station, which is the centerpiece for the mixed-use development and will include more than 200,000 square feet of restaurants and bars at build-out. The trail system within the project will also centralize on The Hub.
Hillwood President Mike Berry said the hospitality campus was an essential component in helping make Frisco Station a destination.
“With its strategic location as the anchor to 'The Hub' at Frisco Station, the hotel campus will drive foot traffic and fuel energy throughout the development by both overnight guests and meeting attendees,” Berry said in a statement. “In addition to serving the residents of Frisco Station, these hotels will also provide needed rooms for the rapidly expanding Frisco office corridor and business community.”
This is Hillwood's latest addition to Frisco Station. Last month, VanTrust Real Estate unveiled a new speculative office building getting underway on the project. Hillwood, VanTrust and The Rudman Partnership has teamed up on developing the mixed-use developments.