News Article | 6/26/2009

Alliance Town Center’s Shops Raising Sales Bars for Chains

FORT WORTH – With Alliance Town Center’s shops ringing up strong sales, Hillwood and Trademark Property Co. are toasting the traction that their 20 retailers in the 600,000-sf development have made in light of the recession and retail sector’s overall sluggishness.

In the past month, Kincaid’s Hamburgers and Sam Moon Trading Co. have opened doors and the project’s JCPenney store, which opened in October 2006, won its second Chairman’s Award to signal its success in the budding Interstate 35 W retail corridor in north Fort Worth. Alliance Town Center is situated between North Tarrant and Heritage Trace parkways.

The 168,446-sf Sam Moon Center is the Dallas-based chain’s fourth in the state and first in Tarrant County. The sales were the highest of all previous store openings, said Daniel Moon, vice president and general counsel of Sam Moon.

Kincaid’s Hamburgers marked its fifth launch with one of the most successful grand openings in its 40-year history.

The joint venture’s future plans include a grocery-anchored center and a “town center” component with specialty retail interspersed with office, hotel and residential space. At build-out, the 300-acre Alliance Town Center will top two million sf in a mix of uses, including entertainment and the HCA medical campus.

Alliance Town Center, with miles of interstate frontage, is part of the 17,000-acre AllianceTexas encompassing the cities of Fort Worth, Roanoke, Haslet and Westlake in Tarrant and Denton counties. AllianceTexas houses more than 200 companies in 29 million sf, 7,200 single-family homes, Monterra Village apartments and corporate campuses and golf courses.