News Article | 6/25/2009


FORT WORTH, Texas (June 25, 2009) – For several retailers at Alliance Town Center in Fort Worth, the past month has been exciting and busy. Iconic retailers Kincaid’s Hamburgers and Sam Moon Trading Co. experienced highly successful openings, while the JCPenney store earned its company’s Chairman’s Award for top performance for the second straight year.

Sam Moon Trading Company opened the doors of its fourth store in May. The renowned seller of women’s fashion accessories and handbags attracted large crowds of shoppers to its new 168,446 square-foot center, which is the company’s first location in Fort Worth and Tarrant County.

“Based on first month’s sales, Sam Moon Trading Fort Worth’s sales were the highest of all our prior store openings,” said Daniel Moon, vice president and general counsel of Sam Moon.

JCPenney, which was the first retailer to open at Alliance Town Center in October 2006, has earned the company’s top honor each of the past two years. The 2008 Chairman’s Award was presented on May 1 by Myron E. (Mike) Ullman, III, JCPenney chairman and chief executive officer, to only 74 of the Company‘s 1,101 stores.

“Our store’s performance was a result of a team effort. Our Associates are committed to putting our customers first and making JCPenney an easy and exciting place to shop,” said JCPenney Store Manager Enriqueta Calvillo. “We are part of a dynamic community, and we look forward to continuing to provide an outstanding shopping experience.”

Kincaid’s Hamburgers, which last month opened its fifth outlet at Alliance Town Center, had one of the most successful grand openings in the company’s 40-year history.

A joint development of Trademark and Hillwood, Alliance Town Center is located in north Fort Worth along the east side of Interstate 35W between North Tarrant Parkway and Heritage Trace Parkway. The 300-acre development is in the middle of one of the fastest growing areas in the nation over the past decade.

More than 20 retailers occupy more than 600,000 square feet at Alliance Town Center. In addition to JCPenney, Kincaid’s and Sam Moon, retailers include Bank of Texas, Belk, Best Buy, Cheddar’s, Dress Barn, Eye Masters, Hobby Lobby, Jason’s Deli, Justice, Mattress Firm, PetSmart, Rack Room, Rue 21, Smoothie King, Sports Clips, Ulta, Wells Fargo, and Which Wich.

Future phases of Alliance Town center will include a grocery-anchored center and a town center component with specialty retail integrated with office, hotel and residential space. At full buildout Alliance Town Center will house more than 2 million square feet of retail, office, residential, and entertainment space, along with the HCA medical campus.

Alliance Town Center is part of the 17,000-acre AllianceTexas development that also includes the Alliance Global Logistics Hub, the corporate campuses and golf courses of Circle T Ranch, the Monterra Village apartment home community and the single-family communities of Heritage, Saratoga and Vaquero. AllianceTexas houses more than 7,200 single-family homes and 200 companies that have built 29 million square feet and created 28,000 jobs. The development lies within four cities: Fort Worth, Roanoke, Haslet and Westlake, and two counties: Tarrant and Denton.

About Hillwood

Hillwood, A Perot Company, is ranked as one of the top commercial real estate developers in the country and the top residential developer in Dallas-Fort Worth. The company is recognized for its high-profile and public-private ventures that bring tremendous value to its customers and partners. In addition to AllianceTexas, Hillwood ( is best known for its development of the $420-million American Airlines Center and Victory district near downtown Dallas and the 2,000-acre AllianceCalifornia development near Los Angeles.

About Trademark

Founded in 1991, Fort Worth-based Trademark Property Co. has developed or acquired nearly $1 Billion worth of retail and mixed-use space. Trademark has become one of the premier outdoor retail and mixed-use developers in the country. Other notable Texas projects include Market Street – The Woodlands, and Watters Creek, a 1 million s.f. mixed-use development under construction in Allen, TX. For information, visit

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