Cinemark Holdings Inc. has purchased land for a new showing at Alliance Town Center.
Cinemark will construct a 14-screen, all-digital movie theater featuring the company’s new Cinemark NextGen design concept. The theatre will be located along I-35W north of Sam Moon at Alliance Town Center, which is the retail hot bed of North Fort Worth’s AllianceTexas, Hillwood Properties’ 17,000-acre master-planned community.
“We’re excited about the addition of Cinemark’s state-of-the-art theatre to the great mix of retail and entertainment offerings at Alliance Town Center,” said Mike Berry, president of Hillwood, in the announcement. “With 800,000 square feet of retail now on the ground, and with some of the top-performing locations in the U.S. for leading national retailers, Alliance Town Center has become a destination of choice for the phenomenally successful AllianceTexas community.”
Cinemark’s new NexGen concept is slated to open in early summer 2012 and will offer stadium-seated auditoriums with wall-to-wall screens, 100 percent digital projection and enhanced sound systems equipped with higher quality speakers and 7.1-capable digital surround sound.
According to the announcement, the theatre complex also will contain a Cinemark XD Extreme Digital Cinema auditorium. The Extreme Digital Cinema auditorium will be the fourth in the Metroplex and will serve as the largest auditorium in the theatre complex, offering a wall-to-wall and ceiling-to-floor screen, plush seating and a custom JBL sound system with higher-end components and 7.1-capable digital surround sound. The digital images will be delivered by a Doremi server and a Barco DLP digital projector. The XD auditorium will exhibit the newest movies every week, including 2D and Real D-3D pictures.
“This Cinemark NextGen movie theatre will be a flagship location for our customers to enjoy in north Fort Worth,” said Alan Stock, Cinemark’s CEO, in the announcement. “The new complex will provide the best movie-going experience available and will be the perfect complement to the 19 theatres that Cinemark currently operates in our home town of Dallas-Fort Worth.”