News Article | 2/3/2010


Restaurant Returns Two Decades After Catering Opening Event Of

Fort Worth Alliance Airport


FORT WORTH, Texas (Feb. 3, 2010) – AllianceTexas recently reached its 20th anniversary. Now one of the companies that was part of the airport’s opening celebration two decades ago will open a permanent location in the development. Cousin’s Bar-B-Q, which catered the original airport lunch on Dec. 14, 1989, has leased a 4,200 square-foot building from Hillwood at Heritage Marketplace at Alliance Town Center in north Fort Worth.

      The new Cousin’s Bar-B-Q is expected to open after the building is completed in the Fall 2010. It will be the company’s seventh location.


      “Cousin’s Bar-B-Q was at the Alliance opening 20 years ago, when there wasn’t anything there except the airport,” said Jeff Payne, CEO of Cousin’s Bar-B-Q. “Now there are 28,000 employees in the development and thousands of new homes in the area. After searching throughout North Texas, Cory McCord, our real estate broker, determined that this is a great location for many reasons, including the great business environment that Hillwood has created there even during tough economic times. Retailers at Alliance Town Center have done extremely well, while retailers in other places have struggled.”


      Since 1983 Cousin’s has been serving up Texas-style Bar-B-Q with all the “fixins” for thousands of customers and several dignitaries, including President H.W. Bush and Mikhail Gorbachev. Last May, Cousin’s Bar-B-Q was named one of four finalists in the ABC Good Morning America “Best Barbecue Challenge.” The restaurant also was named one of the top 50 Bar-B-Q Joints in the state by Texas Monthly magazine in 2008.


       Located at the southwest corner of Heritage Trace Parkway and Riverside Drive, Heritage Marketplace at Alliance Town Center is also home to the new 123,000 square-foot Kroger Marketplace, which will open in the fourth quarter of 2010.


      Also scheduled to open this year at Alliance Town Center are Rooms To Go, BJ’s Restaurant and Brewhouse, and Olive Garden.        


      A joint development of Trademark and Hillwood, Alliance Town Center is located along the east side of Interstate 35W between North Tarrant Parkway and Heritage Trace Parkway. The 300-acre development is in the middle of one of the fastest growing areas in the nation over the past decade. Many restaurants and stores already have reached sales levels that are among the best for their respective companies.


      More than 20 retailers occupy more than 600,000 square feet at Alliance Town Center. In addition to Cousin’s Bar-B-Q and the Kroger Marketplace, retailers include Bank of Texas, Belk, Best Buy, Cheddar’s, Dress Barn, Eye Masters, Freebirds World Burrito, Hobby Lobby, Jason’s Deli, JCPenney, Justice, Kincaid’s, Kirkland’s, Mattress Firm, McDonald’s, PetSmart, Rack Room, Rue 21, Sam Moon, Smoothie King, Sports Clips, Ulta, Wells Fargo, and Which Wich. 


      Alliance Town Center is part of the 17,000-acre AllianceTexas development that also includes the Alliance Global Logistics Hub, the corporate campuses and golf courses of Circle T Ranch, the Monterra Village apartment home community, and the single-family communities of Heritage, Saratoga and Vaquero. AllianceTexas houses more than 7,200 single-family homes and 229 companies that have built more than 31 million square feet and created 28,000 jobs. 


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