The corner of LBJ Freeway and Montfort Road doesn’t look much like ground zero for Dallas’ newest urban development district.
Cracked parking lots at Valley View Center stretch in front of the darkened Macy’s store, which closed nine years ago.
Much of the area between Valley View and the Galleria is occupied by aging apartments, a smattering of retail and vacant lots.
But planners and property investors hope that the area will be transformed into a new high-density mixed-use neighborhood they are calling Midtown.
And last week, Ross Perot Jr.’s Hillwood Urban announced plans for a high-rise office project that will sit on the northwest corner of LBJ and Montfort where that barren parking lot is now.
“The city of Dallas has done a masterful job of getting behind the project, and the vision is even bigger than the mall site,” said Ken Reese, executive vice president of Hillwood Urban. “We think this area has a huge potential in the next five to 10 years.”