News Article | 4/20/2006


Dallas, TX – April 20, 2006 – Hillwood announced today that Victory Park will welcome eight new retailers to the district, including Bella Flora, Cork, Gachet Coffee Lounge, Habana Room Social Club, Haven, Jolie Boutique, Lily and Paciugo Gran Caffé. Occupying over 10,000 square feet of retail space, these new arrivals will open their doors in fall 2006.

“Victory Park is becoming a wonderful urban neighborhood that includes a carefully crafted collection of both nationally established and emerging restaurant and retail brands,” said Jonas Woods, President of Hillwood Capital. “Our plan is to create a living neighborhood with one-of-a-kind retail and restaurant experiences, establishing Victory Park as one of the best shopping and dining districts in the country.”

• Bella Flora – A high-end florist that will focus on flowers in their purest and most artistic forms. The space itself will blend dynamic energy, stark simplicity and visual elegance. Dynamic changing displays, accessories and themed windows will be a store attraction. Located in the W Dallas Victory block – 2424 Victory Park Lane.

• Cork – A retail store that carries fashions for both men and women and will showcase the best of the exclusive, up and coming designers. From a day at the office to a night on the town, Cork will carry European sophisticated styles for today’s professionals. Located in The Terrace – 2308 Victory Park Lane.

• Gachet Coffee Lounge – A lounge that will deliver authentic European-style coffees roasted on the premises from exclusive foreign plantations in an art gallery and design house forum. Select wines from around the world, fine loose-leaf teas and gourmet confections will further the dynamic menu offerings. The adjacent bookstore will feature a selection of titles that will focus on art, design, fashion, architecture, lifestyle and travel with an interesting blend of cultural fiction and an extensive magazine collection with international flair to round out a venue of leisure and urban living. Located in The Terrace – 2336 Victory Park Lane.

• Habana Room Social Club – A social club and cigar bar housed in a modernist space with subtle references to 1940’s and 50’s Cuba. The club will feature art deco interiors and serve over 200 varieties of rum from around the world, in addition to a wide assortment of cigars. Located in the East Plaza Building – 3030 Olive Street, Suite 103.

• Haven – An intimate and detailed home accessories store defined by the philosophy that your surroundings should create a refuge in the fast paced modern world, without compromising style. The store will offer a unique selection of small furnishings, home scents, decorative accessories, tabletop and other character pieces that are individual and tasteful. At Haven, classic favorites are combined with the newest in home design, creating the perfect balance for a living environment that is emotionally comforting. Located in the W Dallas Victory Hotel & Residences – 2416 Victory Park Lane.

• Jolie Boutique – A contemporary boutique with an eclectic mix of high fashion, denim and accessories, offering unique lines from new, up and coming designers, along with popular labels. Located in The Terrace – 2316 Victory Park Lane.

• Lily – A designer boutique featuring a striking collection of contemporary designer wear for women. The store will feature premium labels such as Valentino, Roberto Cavalli, Marc Jacobs, Versace Jeans Couture and Moschino. Located in the W Dallas Victory block – 2412 Victory Park Lane.

• Paciugo Gran Caffé – Faithful to the real gelato caffé concept, Paciugo Gran Caffé brings to Victory Park the modern Italian caffé never seen before on this side of the Atlantic. The concept, a natural evolution of the acclaimed Paciugo Gelato brand, infuses the arts of handcrafted gelato and roasted premium espresso. Offerings include a wonderful selection of traditional Italian beverages, desserts, and tasty concoctions. Paciugo Gran Caffé is what an Italian caffé experience should be. Located in the East Plaza Building – 3030 Olive Street, Suite 102.

Additional retailers that have been announced in Victory Park include: LFT, a “city emporium” at The Vista that will combine the modern conveniences of a department store and lifestyle center with the charm of a classic main street featuring brands like Chip and Pepper and J. Lindeberg; JL Collection, a combination of preppy street and lifestyle sports looks that emphasize style with modern materials; G-Star, a pioneer of raw denim fashions; Quiksilver, clothing, accessories and related products for young-minded people; and various restaurants including Craft by famed chef Tom Colicchio; Kenichi, an offshoot of the Aspen and Austin hot spots; and N9NE Steakhouse, a Conde Nast Traveler “Top 100 Restaurant in the World.”


Located in the heart of Dallas, Victory Park is one of the country’s most significant and innovative master-planned urban developments. Victory Park is creating a new urban environment with a carefully crafted collection of emerging and reputation retail, distinctive dining, modern office space, dramatic residential units, hotels and signature entertainment venues, including the American Airlines Center. Victory Park is owned by Hillwood, a Perot Company, and Hicks Holdings, owned by Tom Hicks. For more information on Victory Park, visit

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