News Article | 1/12/2011

Kroger opening at Alliance Town Center

A one-stop, one-of-a-kind shopping experience awaits customers Wednesday, Jan 12, in Alliance Town Center.


Shoppers can find carrots in produce and karats in jewelry at the new Kroger Marketplace, said Gary Huddleston, director of consumer affairs for Kroger.


The 123,000 square-foot Marketplace will offer an expanded organic and natural produce section, bed and bath items, a Fred Meyer Jewelers story, a larger floral section, a fuel center and a selection of Ashley brand furniture, said Huddleston.


The Marketplace also will feature Baby World, with 2,048 square-feet of high chairs, strollers, cribs and bedding, diapers, formula, clothes and toys. “This is twice the size of a Signature store,” said Huddleston. “We will have a lot of chef-prepared products … It’s a huge variety.”


Signature stores have an expanded produce section but do not carry the home furnishings, Huddleston said. Kroger unveiled its first Marketplace store in Frisco nearly one year ago. Plans are in the works to open two more this year, in Mansfield and Little Elm. About 350 jobs will be created with each new Marketplace opening, according to a Kroger press release.


David Pelletier, director of communications for Hillwood, the company that master-planned the area, said the biggest request heard from area residents was they wanted a nearby grocery store.


At about the same time, Pelletier said, Kroger was rolling out its Marketplace concept. “We believe this will fit a great need not only for our residents but for all neighborhoods in north Fort Worth,” Pelletier said. Pelletier said his company met with more than one grocery store but chose Kroger because they are well established and they liked the Marketplace concept.


“A perfect fit for Alliance Town Center and the Heritage community,” Pelletier said. “Many of the items you can’t find in a regular grocery store.”


Store hours are daily from 6 a.m. to 1 a.m.