News Article | 11/10/2009

Kroger signs on with Alliance Town Center

Developers of Fort Worth’s Alliance Town Center have announced the addition of a Kroger Marketplace set to open in the fourth quarter of 2010.

Kroger will open a 123,000-square-foot store under its Kroger Marketplace banner, serving as the company’s fourth such store in Texas. The store will be located at the southwest corner of Heritage Trace Parkway and Riverside Drive at Alliance Town Center in north Fort Worth.

A joint development of Trademark and Hillwood Properties, Alliance Town Center is a 2 million-square-foot retail, office, residential and entertainment portion of the 17,000-square-foot AllianceTexas development in Fort Worth that is located along the east side of Interstate 35W between North Tarrant Parkway and Heritage Trace Parkway. The 300-acre development has more than 20 retailers that occupy more than 600,000 square feet at Alliance Town Center currently including JCPenney, Sam Moon, Bank of Texas, Belk, Best Buy, Cheddar’s, Dress Barn, Eye Masters, Hobby Lobby, Jason’s Deli, Justice, Kincaid’s, Mattress Firm, McDonald’s, PetSmart, Rack Room, Rue 21, Smoothie King, Sports Clips, Ulta, Wells Fargo and Which Wich. Currently under construction at Alliance Town Center are new locations for Rooms To Go and BJ’s Restaurant and Brewhouse, Freebirds World Burrito and Kirkland’s.

At full build-out, Alliance Town Center also will house the HCA medical campus.

The development’s Kroger store will be the first grocery store within the project, serving more than 7,200 single-family homes in the nearby residential portions of AllianceTexas.

According to Hillwood’s announcement, Kroger Marketplace will offer features unique to a Kroger Signature store along with an expanded variety of grocery and deli products, a large floral section, fuel center, gourmet and chef-prepared foods, and a wine shop. The store will have linens for the bathroom and other areas of the home, a kitchen place area with upscale kitchenware and place settings, and the latest toys. The Nature’s Market section will offer all-natural and organic products and the drive-through pharmacy will provide consumers with $4 generic drugs. The Kroger Marketplace also will feature a Fred Meyer Jeweler store, as well as a large home-furnishing section with Ashley Brand furniture.

“Since Hillwood began developing Alliance Town Center, we have been looking for the right grocery store to meet the needs of our adjacent Heritage residential community and the nearby neighborhoods,” said Mark Miller, vice president of retail development for Hillwood Properties, in the release. “Kroger Marketplace is the perfect fit, because it offers a one-stop shop for a wide variety of high-quality groceries, deli, meat and produce, as well as a more convenient and cost effective place to purchase many of the other products needed by homeowners.”