Press Release | 5/8/2024

Steelcase Brings Innovative WorkLife Center to Victory Commons One

DALLAS, Texas (May 8, 2024) – Steelcase, a global design, research and thought leader in the world of work, will showcase inspiring holistic workplaces that amplify the performance of individuals, teams and enterprises at its cutting-edge WorkLife Center. The new showroom is located inside Hillwood Urban’s Victory Commons, a premier 15-story, 352,000-square-foot office building in the heart of Dallas in Victory Park. 

The 11,169 square-foot showroom is one of just nine locations in the country. The WorkLife Center incorporates the WELL Building Standard, which emphasizes the wellbeing of occupants and promotes a comprehensive approach to a healthy work environment.

“This collaboration with Steelcase further elevates the status of Victory Commons One as the most vibrant and innovative workplace in the market,” said Bill Brokaw, Senior Vice President at Hillwood Urban. “Victory Common’s prime location, premium amenities, one-acre park, 360-degree skyline views and access to walkable retail, restaurants, and entertainment is unparalleled.  Designed with a premium on wellness and productivity, Victory Commons One represented the exact right combination of a modern built environment that Steelcase needed for its innovation center, said Bill Brokaw. “There’s no equal to Victory Common’s prime location, built-in wellness features, and premium amenities.” 

The WorkLife Center’s one-of-a-kind features include state-of-the-art tools for virtual collaboration and productivity and hybrid collaboration areas that showcase Steelcase’s strategic partnerships with industry leaders, including Microsoft and Logitech.

“We’re excited to share our new WorkLife Center with the vibrant business community in Dallas,” said Randy Malone, regional sales manager at Steelcase. “The space reflects our commitment to creating environments that empower individuals and teams to thrive. Ultimately, the WorkLife Center is a model of how we believe the world can work better.”

Steelcase will join additional leases executed in December 2023 with local favorite White Rhino Coffee and a full floor new lease on the 8th floor for a renowned IT services and consulting company at Victory Commons One. 

Victory Commons One will serve as White Rhino Coffee flagship location on the building’s first floor. The 2,263 square-foot storefront will be the chain’s largest location and will deliver a combination of location-exclusive coffees, specialty drinks and treats alongside beloved White 

Rhino favorites to tenants, residents and visitors to Victory Park.

Victory Commons One is conveniently located near Dallas Area Rapid Transit’s (DART) Victory Station Plaza, which Hillwood Urban and DART partnered on to bring a one-acre public green space to Victory Park, adjacent to the DART Victory Station with direct connectivity to DART’s transit system. 

JLL’s Scott Hage represented Steelcase.  Hillwood Urban’s Bill Brokaw and Karch Schreiner represented the Landlord at Victory Commons One.  BOKA Powell designed the WorkLife Center, and Balfour Beatty served as the contractor. 


About Steelcase

Established in 1912, Steelcase is a global design, research and thought leader in the world of work. We help people do their best work by creating places that work better. Along with more than 30 creative and technology partner brands, we design and manufacture furnishings and solutions for the many places where work happens — including learning, health and work from home. Our solutions come to life through our community of expert Steelcase dealers in approximately 770 locations, as well as our online Steelcase store and other retail partners. Founded in Grand Rapids, Michigan, Steelcase is a publicly traded company with fiscal year 2024 revenue of $3.2 billion. With approximately 11,300 global employees and our dealer community, we come together for people and the planet — using our business to help the world work better.


About Affinius Capital

Affinius Capital® (previously known as USAA Real Estate and Square Mile Capital Management) is an integrated institutional real estate investment firm focused on value-creation and income generation.?With a more than 40-year track record and $32 billion in net assets under management, Affinius has a diversified portfolio across North America and Europe providing both equity and credit to its trusted partners and on behalf of its institutional clients globally.? For more information, visit?


About Hillwood Urban

Hillwood Urban combines Hillwood’s land development and office development expertise together with its existing multifamily and retail development groups, providing a complete urban office and mixed-use development capability. The team completed the Perot corporate office project on Turtle Creek Boulevard and recently completed development of the Victory Commons One office building in Victory Park. Hillwood Urban also has an office project in the design phase at the intersection of Woodall-Rogers and Field Street and has partnered with the Four Seasons to develop a luxury hotel and urban living condominium complex at 3001 Turtle Creek Boulevard. Hillwood Urban is marketing these highly amenetized office projects to large corporate end users, while also seeking new opportunities for both urban and suburban tracts for mixed-use development located in the major growth corridors of North Texas.


About Hillwood

Hillwood, a Perot company, is a premier industrial, commercial, and residential real estate developer and manager with projects throughout North America and Europe. With a diverse portfolio of properties which have become home to many of the world’s leading companies, Hillwood is committed to bringing long-term value to our customers and partners and the communities in which we serve. Hillwood also served as the lead developer of marquee projects nationwide, from the Air Force Memorial in Washington, D.C. to the Perot Museum of Nature and Science and the American Airlines Center in Dallas. For additional information, please visit